Shared Understandings, Vision, Mission Statements + Good Planning

Recently Robin was asked to facilitate a three hour session for a new arm of a training college. Her brief was to support them to come up with an Intention, a Mission Statement and do some Visioning. When considering the difference between a Mission Statement and a Vision Statement Robin felt a definition could be useful and found she could refer to a chapter in her upcoming book that she’d already written to guide her planning. 

Here’s the definitions:-
Group Purpose – A Groups Purpose is it’s intention or reason for existing.

A Mission Statement – Frames up the purpose or intention of the group, business or organisation into a summary of core purpose, aims, values and focus as a way to channel the groups actions, define it’s goals and guide decision making. It says what the group is, what it does, why it exists, and how it does what it does,.including reference to core values. It can name it’s primary participants, products and services and it’s location. It is designed to inspire all who read it beyond and also including the members of the group.

A Vision Statement – Describes in visual and graphic language the desired destination of the group, business or organisation. It declares objectives, encourages alignment with the groups goals and paints a picture of the future while inspiring and giving direction to members. It says where the group is going, it’s dream for the future and what it wants to become in a living document that is revisited and revised periodically. It’s usually an internal communication.

The start of placing Values in the centre of ‘Robina McCurdy’s Holistic Goal Setting Mandala’ which Robin C. uses a lot in guiding group planning and visioning.

The outcome of the planning session with the college was fruitful and included an awareness that for any planning to proceed a shared understanding about the values underpinning the organisation was pivotal. This was approached by asking everyone, in their own quiet space, to write down all the vales they felt were ‘Core’ to the new organisation. One value per slip of paper. Each value was then grouped with others that were the same and placed in the centre. Agreement was sought using a ‘Hand Gauge’ Process and before too long it was clear which Values were important to all in the group and which still needed some thought, clarification or discussion. A lot was achieved in three hours though much more time is needed with any strategic planning to really set a solid foundation upon which to grow and thrive and kind of organisation.

Stay tuned for an e-book to be released soon on ‘Shared Understandings, Visions and Dynamic Group Foundational Planning’.

Email Robin to express interest.

About Robin Clayfield

Robin Clayfield is an international teacher, facilitator and author who is passionate about healthy groups, organisations and communities, their structures and governance and most importantly, their facilitation and group dynamics. She presents and consults all around the world to support global health, well-being and whole systems change through using Permaculture, Social Permaculture and ‘Dynamic Groups’ methodology. Robin is a Permaculture Pioneer and Elder who has lived at Crystal Waters Permaculture Eco-Village in SE Queensland, Australia since 1988. Her books and resources include ‘You Can Have Your Permaculture and Eat It Too’, ‘The New Permaculture Principles Card Game’, ‘The Creative Community Governance and Decision Making Resource Kit’ and the ‘Creative Process Wild Cards’. She is also the co-auther (with Skye in 1995) of ‘The Manual for Teaching Permaculture Creatively’ plus several resources and card games for teachers and facilitators.

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